UMi Mobile recently released its latest smartphone, the UMi Plus E, which the company hopes to make waves with in 2017. In light of the device’s technical specifications and features, which on paper look pretty damn amazing and make the phone stand apart from other mid-range phones.

UMi Plus E

UMi Plus E with MediaTek’s Helio P20 64-bit octa-core SoC and 6GB of LPDDR4 RAM for only $229.99. Now, the rest of its specs are also quite compelling, and the device is made out of metal, aerospace-class aluminum, to be more precise. As you can probably tell by the provided images, this smartphone comes with a home button below the display, while its power / lock and volume rocker keys can be found on the right.

This smartphone sports a 5.5-inch fullHD (1920 x 1080) display, and the aforementioned Helio P20 SoC is actually MediaTek’s mid-range processor, but quite a capable one. This smartphone also ships with a 4,000mAh battery on the inside, and that battery is not removable. A 13-megapixel shooter (Samsung’s ISOCELL sensor) is placed on the back of this smartphone, and the device offers 64GB of internal storage, though you can expand that by using a microSD card.

The world is run by money, which is why the price of the UMi Plus E is so important. The UMi smartphone is sold at a competitive price of $269.99, which is leaps and bounds less expensive than other manufacturer flagships, though the UMi Plus E, UMi Z and UMi Z Pro offers all the features users could want in a phone: excellent battery life, lots of storage room, high power and great pictures, to name just some.