We’re not sure what it is about ASUS and their announcement timings, but they love making us wait. The ASUS Zenfone 3 family was announced in May last year, and we hoped it was a sign that they’d start releasing their products earlier in the year to better compete.

As such, Asus is hoping the upcoming launch of the Asus Zenfone 3 Zoom in February, combined with the upcoming Zenfone AR, and the rumoured new Zenfone 4 series, will help improve shipment numbers and earnings this year, according to the sources.

The Asus Zenfone AR may also give us a hint at what’s to come from the Zenfone 4 series. The rumor says the new phones will have higher specifications than Zenfone 3 models, but will end up costing more to buy. Announced during CES 2017, the Zenfone AR is an impressive device, with a Snapdragon 821 processor, a giant 8GB of RAM, and a big 5.7-inch Super AMOLED screen with a 2560 x 1440 pixel resolution. If just one Zenfone 4 model takes after the Zenfone AR, we’ll be excited.

It's unclear when exactly the new ZenFone 4 smartphones will be announced, but it would make sense for Asus mobile to have them unveiled at Mobile World Congress in late February. Then, the company will have a few months to make them available on the market.